Disruptive entrepreneurs: An interview with Eric Ries
Companies are all too aware of the disruptive power of technology. The author of The Lean Startup argues that the competitive reaction of many organizations remains fatally flawed.
About the authors
Eric Ries is a Silicon Valley entrepreneur and the author of The Lean Startup (Crown Business, 2011).Michael Chui is a partner at the McKinsey Global Institute and is based in McKinsey’s San Francisco office.