5 Reasons To Invest In Content Marketing For Your Startup

5 Reasons To Invest In Content Marketing For Your Startup

I’m sure many of you have heard the buzz about Content Marketing and have read about success stories from more established startups such as Buffer, Hubspot, Kissmetrics and Moz who are all directing very effective campaigns. Here are 5 reasons your startup should use it too!

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Four ways to increase social engagement in the New Year

Four ways to increase social engagement in the New Year

Driving quality engagement with your social audienceincreases loyalty and more effectively guides consumers down the path to purchase.

As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.

But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?

Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.

Matt Kates is Vice President, Strategic Services at ePrize and is a guest blogger for Econsultancy.